General calculator
Click-through rate calculator
CTR = clicks ÷ impressions × 100. Use platform-validated counts.
Inputs
Enter valid numbers. Calculations run entirely in your browser.
Results
CTR (%)
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Example
340 clicks on 80,000 impressions → 0.425%.
Explanation
Benchmarks vary strongly by channel and creative format.
FAQ
Invalid clicks?
Remove fraud-filtered counts when available.