Profit calculator
Customer acquisition cost calculator
CAC = acquisition spend ÷ new customers. Align the time window for spend and conversions.
Inputs
Enter valid numbers. Calculations run entirely in your browser.
Results
Cost per new customer (CAC)
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Example
Spend 48,000 with 160 new customers → CAC = 300 each.
Explanation
Usefully simplistic: vary fully-loaded or marginal cost depending on the decision you are testing.
FAQ
Blended vs paid-only?
Include only paid channels or allocate brand spend—pick one and keep it consistent.